As representações de família apresentadas nas propagandas da Qualy

Authors

  • Silvane Aparecida de Freitas Universidade Estadual de Mato Grosso do Sul

Keywords:

Discourse, Representations, Advertising, Family

Abstract

Anchored on the theoretical analysis of the discourse of the French line (AD), I intend this exercise of reading, reflecting on representations of family that advertisements for margarine Qualy passes to society, since the language of advertising is a reflection and expression of ideology dominant values in what is believed, it expresses the way you see the world in a certain space in society and history of a particular social place, represents a particular social reality, in a socio-historical-ideological.

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Published

2008-12-05

Issue

2008: Números 35-36

Section

Articles

License

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